Depth D1 · Questions
Questions before you hire us
The questions a buyer asks a new supplier, answered in writing. Questions about one service line, one sector or the contact form are answered on that page and listed at the end of this one with a link.
Working together
How does a first project with you start?
With an email describing the problem. We reply with the questions we need answered, then send a written scope: what we will do, what we need from you, what we will hand over and how it will be checked. Work starts when you accept that scope in writing.
Link to this answerDo we need to know which service line we need before we write?
No. Describe the symptom, such as pages missing from search, a slow checkout or a process that takes too many hands. We place it on the depth scale and tell you which line it belongs to, or that it belongs to none of them.
Link to this answerCan one engagement cover more than one depth?
Yes, when the problem runs through more than one layer. A slow site can be a front end issue at 14 and a database issue at 20. We scope each depth as its own item so you can approve them separately.
Link to this answerDo you work in time zones outside the UK, and in which language?
Yes. Most of the work is written and asynchronous: tickets, pull requests and reports. For calls we agree a fixed overlap window with your team at the start. Every document, code comment, ticket and call is in English.
Link to this answerScope and pricing
How do you price the work?
A scoped project gets a fixed price for the written scope. A retainer and an embedded arrangement are priced per month for an agreed amount of time. We do not publish prices, because they depend on the scope, and we give the price in writing before any work starts.
Link to this answerWhat does the smallest engagement look like?
A scoped review of one part of your stack, such as a crawl and index audit or an access review. It has a fixed price, ends with a written finding you keep, and carries no obligation to continue with us.
Link to this answerWhat happens if we are not happy with the work?
You tell us against the scope, which states how each deliverable is checked. We fix what fails that check before the stage is closed. Work runs in stages you approve one at a time, so you can stop after any stage and keep everything delivered up to that point.
Link to this answerWhat happens if a project goes wrong?
We tell you as soon as we know, in writing, with what went wrong and what we propose. Because work is split into small reviewed stages, a problem usually affects one stage rather than the whole project. If we cannot deliver what the scope says, we say so instead of shipping something weaker under the same name.
Link to this answerOwnership and access
Who owns the code, the accounts and the documents we produce together?
You own all of it. Repositories, cloud and tool accounts are created in your name, and every document we write is handed over in a format you can edit. Our access is granted by you and can be withdrawn by you.
Link to this answerWhat access do you need, and how is it removed?
Each person gets their own named account with the least access the work needs, never a shared login. Secrets are kept in a password manager or secrets store, not in email or chat. At the end of the work we list every access we held so you can remove it, and we confirm in writing once it is gone.
Link to this answerSecurity and data
What do you do with our data?
We process it only for the work in the scope, inside the systems you give us access to. Production data is not copied to our machines unless the scope requires it, and then only as a reduced or masked extract. When the work ends we delete what we held and confirm it in writing. Personal data is handled under the UK GDPR and the Data Protection Act 2018; the privacy policy sets out the rest.
Link to this answerAI specifically
Do you use AI tools on our code and documents?
Only with your written agreement, and only tools whose terms exclude training on your inputs. The tools are named in the scope. Every AI assisted change goes through the same human review as any other change before it is merged.
Link to this answerWho is accountable when a model gets something wrong?
We are, for the system we built, and it is designed for that case. Answers carry their sources, uncertain cases go to a person, and an evaluation set catches regressions before release. When a wrong answer reaches a user, we log it, add it to the evaluation set and fix the cause, and the change record shows what was done.
Link to this answerAfter launch
What happens after handover?
You receive the code, the accounts, the runbooks and the list of every access we held. Support after that is optional: a retainer with response arrangements written into the contract, or nothing at all. The work is documented so that another team can take it over without us.
Link to this answerWhat do you not do?
We do not resell software licences, take commissions from vendors, give legal advice or run paid advertising. We do not start work without a written scope, and we do not keep access after the work ends.
Link to this answerAnswered on other pages
Each of these has one answer, on the page it belongs to.
Working together
- What happens after I send the form?Contact
- How fast do you reply?Contact
- Which pages do you look at first?Search and AI visibility
- How is answer engine optimisation different from SEO?Search and AI visibility
- Can you guarantee our company will appear in AI answers?Search and AI visibility
- Do you need write access to our website code or CMS?Search and AI visibility
- Does the audit change anything on the live site?Technical SEO foundation
Ownership and access
- Can you work on a site another agency built?Web and product engineering
- Do you design the site as well as build it?Web and product engineering
- Which content management system or framework will you use?Web and product engineering
- What do we receive when a built site or product is handed over?Web and product engineering
Security and data
- Can the old and new systems run side by side?Cloud, data and modernisation
- Will there be downtime when we move?Cloud, data and modernisation
- Which cloud provider do you recommend?Cloud, data and modernisation
- How do we know the data arrived complete and correct?Cloud, data and modernisation
- Who decides the cut-over date?Migration
- What evidence do we receive at the end?Security and compliance readiness
- Can you tell us whether NIS2 or DORA applies to our company?Security and compliance readiness
- Will this work get us certified?Security and compliance readiness
- Do you write our privacy policy and contracts?Security and compliance readiness
AI specifically
- Which models do you use?AI engineering and automation
- Will an AI assistant give wrong answers?AI engineering and automation
- Does our data leave our environment or get used to train someone else's model?AI engineering and automation
- Which processes are worth automating first?AI engineering and automation
- Does an internal chatbot fall under the EU AI Act?AI governance readiness
After launch
Industries
- Will you work inside our change approval process or bring your own?Payments and fintech
- Can you do this work without access to live account or card data?Payments and fintech
- Do you work on card data directly?Payments and fintech
- Do you build features or only work on the pipeline?B2B software
- Can you help us answer a customer's security questionnaire?B2B software
- Can you work inside our sprint process?B2B software
- Can the assistant answer from documents a user is not allowed to open?Professional services
- Who decides which documents count as approved precedent?Professional services
- Can the assistant show which document an answer came from?Professional services
- Do you work with EDI or only with modern APIs?Logistics and supply chain
- Should every exception be automated away?Logistics and supply chain
- Do you replace our TMS or WMS?Logistics and supply chain
- Do you work on hosted platforms like Shopify as well as headless stores?Ecommerce
- Will a faster store guarantee more sales?Ecommerce
- Will speed work change how the shop looks?Ecommerce
Ask the question that is not here
Write it down as plainly as you would ask it in a meeting. We answer in writing.
A written reply, no call needed.