Depth 02.4 · Search and AI visibility · Level 3
Visibility measurement
Visibility measurement is the reporting layer that shows where a company appears in search results and AI answers, and whether that changes after work is done. Without a baseline recorded before the work, no later change can honestly be attributed to it.
Specification
- Input
- Access to Search Console and analytics, and agreement on which queries and prompts matter to you.
- Method
- We record a baseline before any change, connect the data sources into one report, and schedule the AI prompt checks that standard search tools do not cover.
- Deliverable
- A running dashboard and a documented prompt check routine, both owned by your team.
- Measured by
- Each month the report is compared with raw Search Console exports to confirm the figures match.
Most often bought inProfessional services, Ecommerce
The artefact, before and after
A running dashboard and a documented prompt check routine, both owned by your team.
Inside it
- 01Baseline snapshot before any change
- 02Search Console and analytics dashboard
- 03Scheduled AI prompt checks
- 04Monthly change log
Typical first engagement
The usual order of a first piece of work. Timing and price are set at scoping, once we have seen the stack.
- 01Measure agreementYou get: The few figures that matter, defined in writing with their sources.
- 02CollectionYou get: Search Console and server side data wired into one store.
- 03ReportYou get: A recurring report that shows those figures and nothing else.
Search and AI visibility
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